OUR  MAIN  KPI:

ALIVENESS

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To us, aliveness represents a conscious commitment to team well-being, and a deliberate focus on life-centered initiatives.

Team

Team members, with a history of collaborating for 5-19 years, are carefully assembled to address the specific needs of each project. This approach delivers focused value, promotes self-sufficiency, and better prepares initiatives for scaling, and reducing risks.

Art Benchimol
Creative Lead
Hope Gunston
Product & Design Lead
Caetano Sevilla
Design Lead
Darius Zagrean
Technology Lead
Flavio Masson
Innovation Lead
Helton Oliveira
A.R. Lead
Margaret Payne
Project Manager
Marlon Teixeira
Data Science Lead
Michael Bamberberg
Research Lead

Partners

We partner with ambitious founders and established companies to build, test and launch early-stage initiatives. We work side-by-side with internal teams, augmenting or complementing their capabilities.

Partner Experience

AOC
Chemgenex
Chase Bank
Columbia University
Comcast
Golf Channel
Kraft Foods
HBO
Holiday Retirement
Molecular Templates
Nike
Nubank
Pandiscio Green
Showtime
U.S. AirForce
ALIVENESS IS OUR  MAIN  BUSINESS KPI — ALIVENESS IS OUR  MAIN  BUSINESS KPI
ALIVENESS IS OUR  MAIN  BUSINESS KPI — ALIVENESS IS OUR  MAIN  BUSINESS KPI

DEI

Introduction

We view the innovation and creative industry as a mirror of socio-political structures laden with the prejudices of white supremacy, bias, and a spectrum of related issues. DEI is more than achieving balanced representation across identity categories; it involves transforming structures informed by the insights and experiences of those who have been marginalized. We aim to change the room's shape, not just invite more people in.

Our perspective is still evolving, largely theoretical; it is a gesture upstream to challenge and dismantle systemic oppression and colonial modernity. We aim to nurture healing and replace harmful structures with new ones while building connections with partners who share our commitment to life-centered initiatives.

“Our aim is to change the shape of the room, not just inviting more people in.”

We expect a degree of messiness and uncertainty. We anticipate our thinking to change. We aim to sustain relationships amidst discomfort and continue unlearning and healing.
Our approach to DEI manifests in three areas: our workplace, our products, and our societal impact.
1
Workspace
Belonging in Our Workplace
At Masson, our people-focused approach begins within our team: we celebrate well-being and rest as essential components of creativity and growth. We see productivity not as a measure of human value but as a natural outcome when individuals are fulfilled and balanced.

“We recognize no trade-off between productivity and wellness; we view them as complementary forces propelling creativity, growth, and success.”

Recognizing that bias, polarization, and toxic habits seep into the workplace, we extend our understanding to encompass diverse schedules, personal speeds, and external caring responsibilities. We assert individuals’ inherent, unconditional value, uncoupled from their output, and promote a space for growth and vulnerability.

We’re learning from Erika Anderson, co-founder of StoryTell.ai, a company we advise. We are incorporating her principles of Courageous Candor, which go beyond logical reasoning to address underlying feelings and unmet needs driving our actions. Her method enriches our team dynamics and promotes a culture of growth and openness. More about Courageous Candor here.
2
Products
Our life experiences invariably breed unconscious biases that subtly shape our behaviors. These biases can infiltrate our research design and decision-making process. To counter this, we actively involve voices historically marginalized from the outset, going ‘upstream’ in the design and decision-making process. By relinquishing some control, we allow environments to self-reform, led by these communities’ fresh perspectives and insights.

“To counter biases, we actively involve voices historically marginalized from the outset, going ‘upstream’ in the design and decision-making process.”

Technically, we uphold compliance with WCAG, Section 508, and ADA, making our digital products and communications accessible and genuinely inclusive.
3
Society
Over two decades, our work has touched approximately 3 million lives, primarily through initiatives with AARP, Humana, and others. We’ve influenced areas like health equity/access, loneliness, belonging for older adults, financial literacy for younger generations, and addressing food insecurity in Brazil. Alongside UNICEF and Brazil’s Organic Agriculture Association, we’ve invested USD 1.25 million over eight years to self-incubate Rangri, a platform echoing our commitment to a ‘life-centered economy.’ We’re actively seeking collaborations with organizations that ‘expand the circle of human concern,’ particularly in the age of A.I., where power is still held by a predominantly white demographic of engineers and leaders in the Global North.

In grappling with the intricate problems of contemporary life, we honor imagination and spirit as crucial elements of human existence. Our effort is ongoing and complex and calls for persistent exploration and re-imagination. Yet, this unwavering pursuit sets us apart, guided by the principle that our true measure of success is the vibrancy of life we foster. “Aliveness” is our primary business KPI.
ALIVENESS IS OUR  MAIN  BUSINESS KPI — ALIVENESS IS OUR  MAIN  BUSINESS KPI
ALIVENESS IS OUR  MAIN  BUSINESS KPI — ALIVENESS IS OUR  MAIN  BUSINESS KPI